Spending tends to increase during the holidays. Whether it’s families with kids or just your average teen, someone is celebrating a holiday. Halloween, especially, is a holiday where people expect to make purchases on items for the event. 

     For the past few years, excluding the 2020 year, Halloween spending has surged up. The National Retail Federation (NRF) is a retail trade association that can provide market data with the help of Prosper Insight and Analytics. The NRF states that spending went from 10.1 billion in 2021 to a staggering 10.6 billion in 2022. The percentage of people who participated in Halloween in recent years has been hovering around 70% of people in the US. 

A survey conducted by me measured the average amount of money that was predicted to be spent by 3 people between the ages of 16 and 68, who all plan to participate in Halloween this year; on average, the spending was $200 per person. Considering the spike in Halloween spending in recent years, an estimated amount is predicted to increase. Yet at this time, there is an insufficient amount of evidence to provide a completely accurate number.

     In recent years, Halloween spending has seen a significant upswing, with the National Retail Federation reporting a remarkable increase from $10.1 billion in 2021 to an astonishing $10.6 billion in 2022. This trend aligns with the consistent participation rate in Halloween celebrations among Americans. Our survey of individuals planning to partake in Halloween festivities this year further substantiates this trend, with an average predicted spending of $200 per person. While it’s clear that Halloween spending is on the rise, an exact estimate for the upcoming year remains elusive due to the limited available evidence. Nonetheless, these recent trends suggest that Halloween will continue to be a holiday marked by increased consumer expenditure.