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Cape Fear Voices/The Teen Scene

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Hamptons Boutique

Jan Morgan-Swegle
L: Paige, Co owner, R: Giana, Sales Goddess!

Attention Leland Ladies! If you haven’t visited Hamptons Boutique in Brunswick Forest yet, you are missing out on some great deals and beautiful clothes. Any woman who lives in Leland knows that when it comes to clothes shopping, we can’t do it here.  But, co-owners of Hamptons Boutique, Josephine and Paige Tilley, have come to the rescue.  Josephine, who is also one of the owners of Farm House Kitchen said, “There was absolutely no place to shop for nice clothes in Leland; you had to go into Wilmington, and even in Wilmington, there aren’t that many boutiques that offer the kind of clothes that we do.”  Paige added, “There’s a great variety of items here, we don’t cater to one certain age group or body type. We want to offer good quality clothing to everyone.”

The boutique, located in Brunswick Forest, at 1174 Turlington Avenue, Suite 103, (near Shuckin’ Shack Oyster Bar) is cool and inviting.  It has a showroom feel as you walk in and then offers a more intimate setting in the room toward the back.

What I enjoyed was the variety of what I saw (and ultimately bought.)  There were what I called the “standard” things you would see in a small boutique, but there were also some very trendy pieces that stood out. There was a bright green jacket and belted shorts set with a white shell top and subtle jewelry on a mannequin that stopped me in my tracks.  You could wear it on a cruise, out to dinner or even to church.

Josephine and Paige don’t favor one designer over another.  Josephine explained, “Right now, we’re experimenting with all kinds of different looks from many designers.  We’re taking suggestions from our customers about what works for them.  We don’t want to get involved with pricey designers because our business model is quality pieces at affordable prices.  I don’t want to raise my prices. Shoppers have told me that we have great prices and I want to keep it that way.  We’re seeing more mature women coming into the boutique, so we want to know what styles they are looking for and what sizes.”

One of those shoppers, Sue Kroll from Compass Pointe, said, “This is a friendly place to shop, the staff is very helpful, and they have something for everyone.  We are a growing community and our needs in terms of women’s clothing stores were not being met.   This place brings you in with what they have to offer, their customer service experience—and the prices are great.”

This is the first retail venture that Josephine and Paige have attempted.  As they get established and grow, Josephine is thinking about opening a Home Goods or Home Décor establishment.  Paige seems happy with the boutique, she said, “I love clothes and I love having our own business.  I’m a partner, I’m learning so much and contributing my thoughts about our clothing and accessories inventory.”

Hampton Boutique is open Monday through Friday from 10:00 a.m. till 6:00 p.m., Saturday from 11:00 a.m. till 7:00 p.m. and Sunday from 11:00 a.m. till 5:00 p.m.  Their webpage is still a work in progress, but if you have questions, call them at 910-408-1286.

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About the Contributor
Jan Morgan-Swegle
Jan Morgan-Swegle is the Editor of Cape Fear Voices.  She has been writing for CFV for almost 3 years.  She is originally from the Cleveland area and moved down to Leland 12 years ago.  She and her husband, Tony, and their dog, Dixie, enjoy sitting on the lanai listening to music and sharing wine (Dixie likes white wine but only gets two finger tips full!!)  They have 3 children and 9 grandchildren living in Cleveland, Ohio,  Charlotte, North Carolina and Lakeland, Florida.

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